Since there rated less trustworthy then the president. Some it unavoidbale. With alogroriphms social media its more and more easier to live in your own bubble, and think anything out of that bubble is fake. And getting things right take time so you wont always be the first to get the story because you got to do shit like fact check your story.
Things you got to do
1) Call out a lie. It ok to call a lie a lie. The back why you sayings it a lie, again and again till its annoying.
2) Be more agressive
3) make boring shit interesting. lot of youtubes and semi comedy shows able to do this. Like John oliver able to bring important shit to the table that I didnt know of. Cspan gives you a lot of info..but its like watching paint dry. The Vice channel pretty good at putting important shit. Some of it opinon base. But opions are ok as long as you state your bias and dont make shit up. This way people can decided for themselves
4) Fact check, triple fact check, quadruble check. I am point at you social media for this. So dont you get high and mighty either. Because one wrong thing can make them able to call you fake news
5) back your fellow reporters. if a reporter ask a question and someone ignore it. Maybe the next reporter ask the same questtion